We, as humans, invest - and maybe even invent - so much time into 'things' we hope are what we want and what we need. We rationalize the irrational to make ourselves believe that what we're doing is actually worth our effort. And we push aside other opportunities and potential gains along the way. All because we have a tiny grasp of hope that this is what we should be doing or going after. We really are funny things aren't we? us humans.